About

Alejandro Ramírez Zanetti is a seasoned marketing professional with over 20 years of experience in the industry. He is currently the CEO and founder of Orquesta Marketing, an agency that provides digital, marketing, and strategic analysis tools to help modern companies achieve higher profitability and better understand their competitive environment. Alejandro's objective is to support and provide solutions to companies led by professionals and executives with an innovative spirit, who understand the importance of managing their client portfolio and establishing long-term relationships with them. Prior to founding Orquesta Marketing, Alejandro worked as a Marketing Specialist at Rindegastos, where he was responsible for the digital strategy and generation of demand. He planned and implemented campaigns and tactics for own channels, paid, and earned for each of the relational phases of recruitment and loyalty. He also used SEM/SMM good practices for paid campaigns and SEO/SMO for content optimization. Alejandro's use of metrics in each phase helped him achieve business objectives, and he implemented the inbound model to attract prospects. Alejandro also worked as the Head of Metrics at Agencia Fiel, where he performed sophisticated analysis on advanced segmentation, personalized reports delivering dynamic graphical reports, web positioning per pay-per-click (PPC), providing indicators on investment in Adwords, tracking all campaigns, giving web positioning using keywords. Alejandro holds an International Diploma in Innovation & Management from Georgetown University, a Master's in Applied Marketing from Universidad Finis Terrae, and a degree in Information Engineering and Management Control from Universidas de Chile. He has a strong tech stack and is proficient in web technologies. Overall, Alejandro Ramírez Zanetti is an experienced marketing professional with a proven track record of success. He is passionate about helping modern companies achieve their goals and providing them with the tools they need to succeed in today's competitive environment.